Jan 31st, 2020
“The wonderful thing with sibling love is that it comes with a deep, deep trust. You know almost everything about each other.”
So says Julie Pinkwater, co-founder, with her sister Royce, of Oathlife.com, a new premium oat milk with 15 grams of plant protein. Pinkwater, a former magazine publisher (who launched More Magazine), reinvented first into the real estate business, joining Royce, a real estate veteran, to create Pinkwater Select, a boutique agency sourcing luxury properties around the world. When Royce needed a new “level of learning and challenge”, she reinvented into the “highly competitive” drink business with a product called Bonta.
“We know each other’s skill sets and don’t overlap,” she says, noting that the sisters also have “a challenge all siblings have—you bring all your childhood baggage with you,” says Julie: “There’s lots of joy, laughter, and tough days, too. But there’s no backbiting or infighting. Our biggest problem is constant snacking.”