Though Susan Feldman had worked in retail eight times (creating, among other things, swimwear for Ralph Lauren and Polo Jeans), it wasn’t until she moved to L.A., bought a home and had to decorate it that she hit it big.  “We launched One Kings Lane in five months in March 2009. We sold it to Bed Bath & Beyond which just celebrated its 10th anniversary,” Feldman tells Lesley Jane Seymour, founder of Feldman launched Get in The Groove ( as a high-to-low “Lifestyle Destination for Age-Defying Women” selling cosmetics, clothing, accessories, vibrators, even a menopause registry. “Our demo has an incredible amount of wealth,” Feldman says. “This is information and products that will keep women in the groove.” Follow them on Facebook (

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